New VP of Enrollment and Recruiting Named

Warner Pacific University (WPU) is pleased to announce Dwight Sanchez as its new Vice President for Enrollment and Recruiting. The university looks forward to benefitting from his proven track record to expand WPU’s enrollment efforts not only in the Pacific Northwest, but throughout the country and other countries as well. In this role, Sanchez will have the responsibility of accelerating a comprehensive enrollment management plan overseeing undergraduate and professional and graduate student enrollment, enrollment and retention marketing, as well as Student Financial Services/Financial Aid.

Prior to joining WPU, Sanchez increased enrollment to significant record levels for several universities including Minority-Serving Institutions (MSI). At Virginia Union University, his enrollment strategy increased new students by 24 percent and total undergraduate enrollment by seven percent over 2019 enrollment numbers. As Chief Enrollment Officer for the University System of the District of Columbia new student enrollment, total graduate enrollment, and full-time enrollment all posted increases, while total retention also increased by 25 percent. Prior to that, Sanchez served at Clark Atlanta University (CAU) and Johnson C. Smith University (JCSU). Both institutions saw significant increases in new student yield rates, student diversity, and overall enrollment.

“Dwight is creative and highly innovative as well as data-driven and outcome-focused,” noted WPU President Brian Johnson. “This unique proven skill set will take us to the next level in expanding enrollment channels and ensuring stability in higher education’s highly competitive markets.”

Sanchez is a renowned author, presenter, and panelist on the subject of enrollment management as well as recruitment strategies, retention efforts, and leadership enrollment management.

Sanchez, an Afro-Latino, is bi-lingual and earned his bachelor degrees from JCSU in both Spanish and English. He also holds certificates in Enrollment Management Leadership as well as College Admissions Harvard Summer Institute on college admissions.

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